Grey hair turns silver at Epica!

Senior Self Defence Academy instructs self defence to people older than 55. Earlier this year, 10 Advertising conceived a poster campaign that showed how knife-pulling punks, mean-looking bikers and other lowlifes don’t stand a chance against the Academy’s graduates. The campaign clearly knocked out the jury at the prestigious Epica Awards and got silver in the ‘Recreation & Leisure’ category. A big ‘thank you’ to Kris de Smedt (photography) and Yelle Vandenbruaene (retouching) for their great efforts.