10 is heavyweight in newspaper competition

For the second year in a row, our client the Belgian Obesitas Liga, was selected for "De Standaard Solidariteitsprijs". That's a national competition for social-awareness communication. Not only was our ad selected to appear in De Standaard, it also made it to the final five. The simple but compelling image and the very strong headline impressed the jury: "In Belgium overweight becomes the most important cause of death." An impactful fact that made an impactful ad.