Promotions worth sharing for Saturn.
For Saturn we created a simple yet innovative promotional technique. We launched the minisite deeldeprijzen.be (sharetheprice.be) with a new product every week. Every time that product was shared on Facebook or Twitter, we lowered the price with a few eurocents. Once a bottom price was reached, the product went on sale at the Saturn stores.
We started with a plasma TV, followed by a washing machine and ended with a digital camera. Each promotion was generously shared and they all reached the bottom price in less than a week. And best of all: all products sold out.