Branding for Pelckmans? Think again.
Uitgeverij Pelckmans. Every one in Flanders knows them, but most of us not in a pleasant way… They happen to be one of the industry leaders in schoolbooks. Yep, school + books. But they are now dedicated to take these to the next level.
Schools and learning programs should not focus on reproducing knowledge, but on creating and producing solution-solving-thinking. Hell yeah. So, time for a new vision, an upgraded logo, new baseline and a slick corporate identity.