A print-campaign with qr-codes. And it’s cool.
When a client says they would like to use a qr-code in their ad, you have two options: you can try to hide that ugly thing as small as possible, making the whole ad look like crap. Or you can use that code in a surprising way, demonstrating what the brand stands for. Say what?
In this case: Kyalin helps you resist. When you scan the code, you’re led to a page explaining how exactly Kyalin does that. Personal program, coaching, clear goals,… Interested? Scan the code.